Company Identity Design
This assignment required me to design the product packaging in Malaysia. I had chosen the egg tart for my product packaging design. I think egg tarts are one of the most famous desserts in Sarawak. So, I would like to do a new inventive product that starts from Sarawak and can be presented to tourism. This is a Sarawak egg tart and has compares differently to other country’s egg tart.
I started by creating the egg tart company logo. I had chosen the Arno Pro typography for the company logo. This is because this type of font can let people feel that this company is producing a homemade egg tart. I used the bold type of Arno font to make the name of company look formal and powerful. The italic of Arno style can give a different feeling from the normal word. Besides, I use the egg tart symbol on the logo to let people easily recognize that the company is selling egg tart. I had used the light brown, yellow, black and white color in my logo. This is because light brown color is part of tart color. This color can represent this is an egg tart company. I use yellow because yellow is color of sunshine. Yellow can evoke pleasant and cheerful feelings as well as provide a feeling of welcome and warmth. I used the black color to represent the elegance and formality of my company. Black contrasts well with bright colors and also portrays strength. I used the white color is because cleanness of the company. The company tagline is “Sweet In Your Heart” which represents the egg tart that the company sells is all in sweet taste. I used the Rage italic font for the tagline because this font feels like handwriting. Because of this, people can know this company’s egg tart is a homemade style.
Name Card
Letterhead
Envelope
Fax
Invoice Cover Design
Invoice
I started to do the company stationery such as name cards, envelopes, letterheads, faxes and invoices. For the name card part, I did the font and back side design. I pasted my company logo with the tagline on the font cover and the back side. In addition, I pasted my entire contact list with the light brown color background. My name card is simple but has a clean design. For the envelope design I decided to keep it simple yet still be able to attract people. I pasted the company logo and the contact information in centre style and the side cover is in a light brown color. The letterhead and fax is also pasted with company logo and the address in centre to ensure the design good is in order. I wrote egg tart flavor on the invoice paper to let the workers take orders easier. There will be three colors inside the invoice book which are white, light pink and light blue color.
I started to do the company stationery such as name cards, envelopes, letterheads, faxes and invoices. For the name card part, I did the font and back side design. I pasted my company logo with the tagline on the font cover and the back side. In addition, I pasted my entire contact list with the light brown color background. My name card is simple but has a clean design. For the envelope design I decided to keep it simple yet still be able to attract people. I pasted the company logo and the contact information in centre style and the side cover is in a light brown color. The letterhead and fax is also pasted with company logo and the address in centre to ensure the design good is in order. I wrote egg tart flavor on the invoice paper to let the workers take orders easier. There will be three colors inside the invoice book which are white, light pink and light blue color.
Egg Tart Packaging Design
The Packaging for Mini Tart.
One Tart Packaging
This packaging is especially for children only.
One Tart Packaging
(second version)
Two Tart Packaging
Two Tart Packaging
(Inside look)
Four Tart Packaging
Four Tart Packaging
(Inside look)
I did the product packaging design for the egg tart company. The main material of the packaging is a paper box to save costs for the company. Customer can easily open and use the product. The company has five different shapes of packaging design. The packaging that can only be used in the shop is 1 tart, 2 tart and 4 tart packaging. The one tart packaging has two different types of packaging design. This is because one of the packaging is in a house shape and only for children. The another tart packaging is in a square box shape which has a paper to cover from the side and has a belt shape labeling to tighten the packaging. The two tart packaging uses another shape which is in the box shape but the top is in a semi circle shape to let people not feel bored on the packaging part. This type of shape is also very nice for the company packaging labeling design. The four tart packaging labeling is in a square box shape which also has the belt for part of the labeling design. In addition, the cover of the packaging label will have a transparent paper in an egg tart shape to let people look through our product from the outside. For supermarket, school canteen, college canteen and airline companies we would sell the mini tart only. So, they would have a different type of packaging which is a plastic box with my company labeling design. Different flavor of egg tart have the different product flavor logo on the labeling design. This can let customer have a clear selection on the flavor of egg tart. There will be wax paper to absorb the oil of the egg tart inside all the packaging.
Qin’s tart house has their own creative and unique packaging label design. The curve shape on the packaging represents the shape of the side of an egg tart. The love shape inside the curve shape represents the “Sweet In Your Heart” which is the company’s tagline. The side of the labeling design is in the line shape is represent the side part of the egg tart. The corporate color is yellow and white. Yellow is representing the happiness, energy and cheerful feeling to attract people’s attention. This is because colors help represent people’s feeling in life. White color is representing the cleanness of the company. Other than that, my company will use plastic for customers who buy 1-23 tarts.
Souvenir Design
Car Sticker Design
Fan Design
Memo Pad Design
Post Card Design
(Cover)
Post Card Design
(Back)
Sticker Design
Paper Bag Design
Plastic Design
Plate
Other than that, I also made souvenirs for my company. I had chosen post cards, car stickers, fans and memo pad to be my company souvenirs. Then, I started to do my internet research on the creative souvenirs to design a unique souvenir for the assignment. The souvenir that my company gave to customers can be used to advertise for my company. This is because when a customer uses my company’s free gift like post cards, car stickers, fans and memo pad in their lives, they let the people around them know that our company exists. For example, the company post card uses two type of visual reinforcement which is the product labeling design on the front cover and the other one is using the photograph of a fruit tart. This can attract people’s attention when they first see this post card. For the car sticker, when the customer uses the sticker on their car, other people can notice it right away. For the fan we use our company’s labeling design to let people know directly from this fan that this is a unique type of design. The memo pad of my company is a unique design which is in an egg tart shape. Inside the memo pad there is a calendar and the memo pad has 100 pages for customers to record their daily experiences in life.
Uniform Design
Cap
Apron
T-shirt
Furthermore, my company has our own T-shirt, cap and apron that are used only for the kitchen staff. This can give a customer a good impression when they come to Qin’s tart house to buy the egg tart. I use the white color for my company t-shirt, cap and apron is because white color can represent cleanness of my company. People are then assured that it is safe to eat our product.
